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Tech Terms & Phrases
Don't know your bandwidth from your back-end? Here's a handy glossary of tech terms.
A - B - C - D - E - F - G
H - I - J - K - L - M



Accelerometer: Detects the orientation and velocity of a moving object, so when placed in a phone, an accelerometer sensor will determine a portrait or landscape view, as well as count your steps.


AllSeen: The technology behind many of the new wireless streaming speakers launching on the market. It's the underlying tech to Qualcomm's AllPlay tech.


AllPlay: Qualcomm's smart media platform that is designed to support embedded and discreet accessory uses, as well as deliver rich wireless audio. It is powered by a Wi-Fi system-on-a-chip with a flexible I/O architecture.


AMOLED: Active-Matrix Organic Light-Emitting Diode is what it stands for, but in short AMOLED consumes less power than conventional OLED screens, thereby making it a perfect display tech for mobile devices.


Android TV: Several TV manufacturers (Sony, Philips, Sharp) are switching to Android to power their 2015 smart TV functionality. That means access to Google Play for apps and more. Some set-top-boxes, such as the Razer Forge TV and Google’s own Nexus Player, will offer similar functionality for existing TVs.


aptX: An audio codec that gives you low latency, high fidelity, Bluetooth transmission. It promises CD-like quality and is widely integrated into wireless headphones, speakers, smartphones and other devices.


Adobe Acrobat Reader: is software that allows you to view a PDF document (a document that can be seen but not changed). It can be downloaded free of charge from Adobe.


ADSL: Asymmetric digital subscriber line (ADSL) is a type of digital subscriber line (DSL) broadband technology that is used to connect to the Internet. It uses standard telephone lines to deliver high-speed data communications (up to 24 megabytes per second).


Analogue: is a conventional method of transmitting data. Standard landline telephones use analogue technology. It is distinct from digital technology, which provides for greater quality and speed of data transmission.


Assistive technology: refers to any software or hardware that acts to assist and improve the functional capabilities of people with disabilities. Examples include wheelchairs, prosthetics, voice-to-text technology and text-to-speech technology.


Attachment: An attachment is a document sent with an email message. Many types of files can be sent this way (e.g. Word documents, PDFs, Excel files, JPEGs). Be wary of attaching large files because these can take a lot of time for the recipient to download. If you have a large file, it is considered good practice to compress the file using software such as Winzip before attaching it.


A/B TESTING: Presenting two different versions of online content, like a web page or marketing email, to see which one users respond to better


ATTRIBUTE: more information about element contents that are in the opening tag and made up of the attribute name, an equal sign, and a value in double quotes Example: alt=”My image”


API: Application Programming Interface
How computers and web applications share information with each other.


APPLICATION: Type of software also called “app” and often used to refer to mobile device software


Age: - Actually it is "-age" which is a suffix used in slang to exaggerate a word and give...


Anime - An artistic and sensual type of Japanese animation. On the Internet, one can find...


AFFILIATE MARKETING: Using other people or organizations to bring in customers via ads or content on their website
Marketing affiliates can get payments or discounts for the customers they bring in




Big.Little: A term that describes the arrangement of cores within a chipset, whereby different cores handle different types of tasks. The aim is to increase efficiency, by letting little cores do some of the little jobs, without the big cores using unnecessary energy.


BLE - Bluetooth Low Energy: Also called Bluetooth Smart, this is a low power connection between devices, often used in sensors. BLE is how your activity band or smartwatch connects to your phone.


Broadwell: Latest (5th) generation of Intel Core chipsets. Already in some laptops from Dell and Acer, expect others like Apple to follow suit very quickly.

Belfie stick: Selfie stick that helps you take pictures of your bottom.


Buffer: Temporary, short term storage of data in a memory bank while transferring a large amount of data. I don’t even remember what was on that test. I studied for it using the buffer method.


BACK END: Part of a website or web service that makes it work and includes applications, web servers, and databases


BUG: Mistake or unwanted piece of code that keeps a website or program from working like it should


BIG DATA: Massively large sets of digital information


Breadcrubs: An option in a site that shows you where are in relation to the site itself. A tool that makes navigation easy.


Back-end: Back-end refers to the part of an application that performs an essential task not apparent to the user.


Backward compatible: If software is backward compatible, it is compatible with earlier (superseded) versions of the same software. For example, the Microsoft word-processing program Word 2010 can read files created in the 2003 version of the same program, so it is backward compatible.


Bandwidth: refers to the maximum amount of data that can travel a communications path in a given time, usually measured in seconds.


Bit: (short for binary digit) is the smallest unit of measurement in computing. 8 bits make up 1 byte.


Bluetooth: is a wireless communications technology intended to replace cables. It allows short-range connections between two or more Bluetooth-compatible devices such as mobile phones, tablets, headsets or medical equipment.


Bookmark: bookmark is a saved link to a particular Web page. Microsoft Internet Explorer denotes bookmarks as "favourites."


Boolean operators: Most search engines (e.g. Google) allow you to limit your search or make it more specific by using words such as "and", "or" and "not". These words are known as boolean operators because of their origin as terms in logic.


Boot (re-boot):  is to load and initialise the operating system on a computer. Think of it as starting up your computer. In Windows you can use the key combination CTRL and

ALT and DEL as a "soft" boot. This means restarting the computer rather than turning it completely off and on again, which could cause damage to your computer's hard disk under some circumstances.


Bounce back: An email message that cannot be delivered and returns an error notification to the sender is said to "bounce back". If you receive such an error notification, check that you have typed the address correctly.


Broadband: is a type of communications technology whereby a single wire can carry more than one type of signal at once; for example, audio and video. Cable TV is one technology that uses broadband data transmission.


Browser: A software program that allows you to surf the web. Popular web browsers include Google Chrome, Mozilla Firefox, Microsoft Edge and Internet Explorer.


back button - One of the buttons at the top of a Web browser. By clicking on it, you "go back" to...


bandwidth - The technical definition of "bandwidth" involves the difference between two frequencies...


biobreak - An office friendly way of saying that one needs to take a bathroom break.


brain dump - To empty one's brain of any and all information relating to a particular subject....


BOUNCE RATE: Percentage of website visitors who leave a website quickly without really looking at it







Carrier aggregation: Multiple carriers offer their layered LTE coverage for a wider bandwidth and better connection.


Codec: The word is a combination of coder-decoder and is a program that encodes and decodes digital information. You'll need the right codec to read a particular type of file, or receive a particular type of digital stream.


Continuum: Although this word can mean a continuous sequence, or in math, a set of real numbers, it's recently surfaced as part of a Microsoft term known as "Continuum mode". Continuum mode is available in Windows 10 and occurs only on 2-in-1 devices. It basically allows Windows 10 to move easily between keyboard and mouse to touch and tablet. Windows 10 can detect the transition and automatically switch.


Cherry Trail: The 5th generation Intel Core chipsets for tablets, sitting alongside the Broadwell chipsets designed for notebooks and PCs.


CONTENT CURATION: Choosing online content to share


CALL TO ACTION (CTA): Text or image on a web page that asks a visitor to do something like read more content, join an email list, sign up for a webinar, buy a product, etc.


CLICK THROUGH RATE (CTR): Percentage of people who click on links on web pages or in marketing emails


cached out - Slang for extremely tired, as in, "wiped out."


CONTENT MARKETING; Using online content, like e-books, videos, blog posts, etc, to get more users or customers


CONVERSION: Turning a potential customer into an actual customer


COLOR VALUE: Way to define colors Example: hexadecimal color code (#000000), color name (black), RGB code (0, 0, 0)


COLORY THEORY: Characteristics of colors and the relationships between them


CSS: Cascading Style Sheets
Code to tell browsers how to format and style HTML for a web page


CSS3: The most current version of CSS


CACHING: When a web browser stores assets, like images and styles, so that the website will load faster on the next visit from the same user


CLOUD COMPUTING: Storing and accessing information and services via the Internet


Commjacking: Hijacking the data sent over communication channels.  I got commjacked when I connected to public Wi-Fi and they took my credit card info.


Cache: When you download (read) a web page, the data is "cached," meaning it is temporarily stored on your computer. The next time you want that page, instead of requesting the file from the web server, your web browser just accesses it from the cache, so the page loads quickly. The downside to this is that if the cached web page is often updated, you may miss the latest version. If you suspect that the web page you're seeing is not the latest version, use the "refresh" button on your browser.


CAD: Computer-aided design (CAD) is a type of software that allows users to create 2D and 3D design and modelling. CAD is used by architects, engineers, artists and other professionals to create precise technical drawings.


Chip: A chip is a microprocessor that performs many functions and calculations that make your computer run. Your computer's chip is also referred to as the CPU (Central Processing Unit) or the processor.


Cloud computing: Cloud computing refers to the storing and accessing of data and programs over the Internet instead of on another type of hard drive. Examples of Cloud services include iCloud, Google Cloud and Dropbox.


Compression: is the reduction of the size of a file. Compressed files take up less memory and can be downloaded or sent over the Internet more quickly.


Content: refers to a website's text and information, as opposed to its design and structure.


Cookie: A piece of code or data created by a web server and stored on a user's computer. It is used to keep track of the user's usage patterns and preferences.


CPU: central processing unit (CPU) is the brains behind your computer. The CPU is responsible for performing calculations and tasks that make programs work. The higher the speed of a CPU, the faster the CPU undertakes the calculations and tasks.


Cybercrime: Cybercrime is any type of illegal activity that is undertaken (or relies heavily) on a computer. There are thousands of types of cybercrime, including network intrusions, identity theft and the spreading of computer viruses.


Cybersecurity: Cybersecurity refers to measures designed to protect your computer, device or network from cybercrime. This involves preventing unintended and unauthorised access, change and damage.


cookies - A funny name for a noun that describes a small piece of information about you (about...


cryptic - Primarily used as slang, it refers to anything that is hard to read. For example,...




Dynamic tessellation: A term used in video games. It solves the problem of a lack of detail in graphics by varying the level of detail on the fly more efficiently.


Digitize (verb): The process of making something digital. Digitizing books into an eBook device was a brilliant idea.


DATA MINING: Going through large amounts of data to find new, useful information



DECLARATION: CSS code inside pair of curly brackets which has property and value for the selector Example: {font-size: 1.5em;}


DATA ARCHITECTURE: How data is collected, stored, accessed, and used in companies and organizations


DATABASE: Collection of electronic information, aka data


DATA MODELLING: Determining what kind of data is needed and how it will be structured and organized


DATA VISUALIZATION: Using graphs, charts, tables, infographics, etc. to better tell about data and findings from it


Device driver: A device driver is a small program that allows a peripheral device such as a printer or scanner to connect to your PC.


Domain: A domain is a set of computers on a network that are managed as a unit.


Download: Downloading is the method by which users access and save or "pull down" software or other files to their own computers from a remote computer via the Internet.


DV: DV stands for digital video.


dead-tree version - Slang for a printed document or publication, as opposed to an electronic version.


deep dive - Slang for exploring a subject in-depth. For example, "We did a deep dive on that market...


defrag - To optimize your hard drive, usually with a program that "cleans it up" and makes...


delete - To remove a file or erase information.


down time - This expression refers to lost production time due to a broken machine and its operator...


DEVOPS: Way of working to help development, operations, and quality teams understand each other and collaborate better




ENGAGEMENT: How much people use and interact with social media
Example: liking posts on Facebook, tweeting on Twitter, viewing pins on Pinterest


EMBEDDING: Putting social media content on a web page
Example: including a YouTube video in a blog post


ELEMENT: HTML code made up of an opening tag, a closing tag, and information between them
Example: 〈p〉This is my paragraph!〈/p〉


Email: Email or electronic mail is a way of sending messages over the internet. Popular email programs include Outlook, Mozilla Thunderbird, Gmail and Yahoo Mail.


Encryption: Encryption is the process of converting electronic data to an unrecognisable or encrypted form, one that cannot be easily understood by unauthorised parties.


Ethernet: is the most common way of connecting computers on a network with a wired connection. It is a type of local area network (LAN) technology, providing a simple interface for connecting multiple devices.


eye candy - Slang for extra graphics (or images) included on a Web page with the intent of making...


EMAIL MARKETING: Using direct emails to communicate with current and potential customers




Flat Tyre Design: The name of the shape given to circular smartwatches that are missing the bottom of the screen like the Moto 360.


Firefox OS on the TV: Panasonic's new smart TV operating system that will allow you to customise the user interface for easy and quick access. You'll also be able to move content from a device with a Firefox browser to a TV on the same network.


Fakersation: (online tern): A conversation that is faked for the sake of removing yourself from an unpleasant or awkward situation.  My date was terrible last night, so I used a fakersation to leave early.


FUNNEL: Series of events or actions a person takes in moving from being a potential customer to an actual customer
Example: visit a website, then sign up for a newsletter, and then buy a product


Flaming: Similar to trolling, flaming is the act of posting offensive and insulting comments. This can be intentional or unintentional.  Did you see the flaming going on in the Reddit New York board? Crazy!.  All I was trying to do was answer someone’s question, but they flamed me for my opinion.


Firewall: is a barrier that acts as a security system to protect trusted computer systems and networks from outside connections and untrusted networks, such as the Internet.


FTP: File transfer protocol (FTP) is a common method of transferring files via the internet from one host to another host.



Typeface at a certain size and weight
Example: 14pt bold Arial




Part of a website that can be seen by users and includes HTML and CSS



Collection of programs and components used in software development
Example: Ruby on Rails, Bootstrap, AngularJS, Joomla



System to protect a trusted computer network, like a home network, from security risks from an external one, like the Internet




Gesture tech: One of the sub-trends at CES was allowing you to control things by waving your arms rather than pushing a button. VW Golf Touch R concept had no buttons, while Meccano’s Meccanoid robot allowed you to programme it moving your arms around in front of a camera.


GROWTH HACKING: Creatively using technology, analytics, strategy in combination with product development to increase a company’s growth


GRID SYSTEM: Set of columns and rows that can be used as guidelines to arrange content on a web page.


GIF: Graphics interchange format (GIF) is a graphics file format. Because GIF files are compressed, they can be quickly and easily transmitted over a network. GIF is one of the main graphics formats on the Internet.


GIFify): The process of turning an image into a GIF. That’s a hilarious picture. We should GIFify it.


Gigaflops: A unit of measurement that detects computer speed and performance. My gigaflops at work today were pretty weak. I need to focus better.


Gateway: A point within a network that interconnects with other networks.


Google: is search engine. Founded in 1998 by Larry Page and Sergey Brin, two Stanford Ph.D. candidates who developed...


PDFing - An example of a word morphing, this term once described the process of turning a document...


photoshopped - A play on the word "Photoshop," the software graphics program created by Adobe, it...







HDR - High Dynamic Range: Common in photography, this is now coming to Netflix and your TV in the future. Expect more colour in your future video as it provides a wider colour gamut.


HFR - High Frame Rate: A cinematic term referring to a faster capture and subsequent playback of more video frames than usual. The Hobbit, for example, was captured in HFR, and therefore has smoother on screen action.


HDMI (1.4 vs 2.0): HDMI 2.0 has greater bandwidth than HDMI 1.4, meaning it can transmit 4K video at 50 or 60 frames per second (High Frame Rate). HDMI 1.4 can only transmit 4K video at 25 or 30fps. Most current 4K sets have just the latter, although new sets come with at least one HDMI 2.0 port.


HEVC (High Efficiency Video Coding) / H.265: The standard codec for 4K UHD video streaming. It's used by the likes of Netflix and is supported by the the latest generations of televisions and other devices. It is also called H.265.


Hi-Res Audio: A new high-resolution audio format pioneered by Sony that promises much higher fidelity. It's being used for the company's new £1,000 MP3 player to make sure what you are listening to is as close to the original recording as possible.


Hi-res: Refers to high quality that shows a lot of detail.  His stories are so hi-res, it feels like I’m there.


HTML: HyperText Markup Language Coding language used to put content on a web page and give it structure


HTML: Hyper-text markup language (HTML) is a set of symbols inserted into files intended for display on the world wide web. The symbols tell web browsers how to display words and images - e.g. which colour, font and type size to use - and they direct it to link to other pages on the world wide web via hyperlinks.


HTML5: The most current version of HTML


HYBRID APP: Application that will work on different platforms and is a combination of a native app and a web app


Hoot: A method of crowdsourcing locals to get tips on the best places to go.

We went to the coolest bar last night that a local Londoner hooted us about.

or I was hooting with a tourist from Australia last night.


Hard disk: The physical place where a computer stores information - applications and files - is known as its hard disk drive (HDD). The bigger the HDD, the more data it can store.


Home page: The page that an Internet browser first opens up to. It is usually the starting point of an organisation's or individual's website.


hot spot - In the world of IT this term refers to places that have wireless Internet connections....


huge pipes - Slang for a high-bandwidth Internet connection.





IoT - Internet of Things: If you have a conventional device that connects to the internet, it falls into the IoT camp. Think home appliances, gadgets, wearables and much more.


IFTTT - If This Then That: A service that allows you to create connections based on the statement 'If This Then That'. A Recipe can be set up to automatically do something when something else happens, such your sleep tracker telling your coffee machine to make a stronger cup of coffee in the morning because you slept



IMPRESSIONS: How many times a piece of social media content is seen


INFLUENCER: Person who affects opinions and behavior through social media


IMPRESSION: Number of times people see a certain piece of web content.


IDE: Integrated development environment Application used for software development
Example: Eclipse, Visual Studio, VIM


Internet: A set of interconnected networks that allow computers in different locations to exchange information. The Internet includes services such as the world wide web, electronic mail, file transfer protocol (FTP), chat and remote access to networks and computers.


ISP: An internet service provider (ISP) is a company that provides access to the Internet. In Australia, widely used ISPs include Bigpond, iinet and Dodo.


Intranet: An intranet is basically a private, internal internet specific to an organization or group.


Interface - In a general sense, it is the portion of a program that interacts between a user and...



Java: Java is a programming language that is commonly used in the development of client-server web applications.


JPEG: JPEG stands for Joint Photographic Experts Group, which was the committee that created the file format known as JPEG. The format is commonlyl used for photos displayed on the world wide web.


just-in-time (JIT) - Traditionally, this phrase describes a compiler that turns Java bytecode, for example




KEYWORD: Word or phrases used to search for online content



KERNING: Adjusting the amount of space between characters





LTE-U: Will allow carriers to use all available spectrum. Over time operators will use a variety of different tech to connect to the internet.


LTE CAT 9: You might think all LTE is the same but it isn't. There are a number of Categories (CAT) with the higher the number meaning the faster you can get data. Chip makers like Qualcomm are pushing for faster speeds, but the problem is that the carriers haven't caught up yet. You have to start somewhere though.


LEADING (PRONOUNCED “LED-ING”) Vertical distance between lines of text on a website


LAN: A local area network (LAN) is a system that connects computers and other devices that share a common communications line and wireless link, generally within a limited geographical area such as a home or office building.



(noun): A new mode of transport that combines the accessibility of a bus route with the comfort of a private cab. (source)

How to use it:

“The next bus isn’t for 20 minutes. Let’s just grab a Loup.”

Technology is constantly changing and so are the words the industry uses to explain it. Whether it's marketing words or technical terms, trying to keep up with the latest tech jargon can be tough.


  1. legacy media - Media that is considered "old," such as radio, television, and especially newspapers....






MU-MIMO: Allows Wi-Fi routers to better support multiple devices at the same time rather than just one at a time. Connections are three times faster too.


Mesh network: A mesh network is one where each item in the network can relay information on. It's common in home automation, where point-to-point networking (from a hub to an end device) might not be reliable.



Moodle: (online term) An open source learning platform that is distributed freely, it primarily helps assist with e-learning. I used moodle to get the info and earned an A on my exam


MENTION: Referring to a person or account on social media
Example: @mention on Twitter, +mention on Google+


MICROBLOGGING: Using social media to share content like text, photos, videos, etc.
Example: Twitter, Facebook, Google+


MARKETING AUTOMATION: Using software or online services to automates and measure marketing efforts with things like marketing emails, customer relationship management, social media, reporting, and analytics
Example: HubSpot, MailChimp, Act-On


MULTICHANNEL: Using different marketing platforms
Example: using website banner ads, Facebook ads, and marketing emails.


MOOD BOARD: Collection of content showing the visual style for a website including color palette, images, icons, fonts, etc.


META ELEMENTS: Elements that give the browser more information about the whole web page
Example: title, link, meta


Moo-Q: The interaction of mood and IQ.  My moo-q is off today – I didn’t get enough sleep last night.


Malware:  is short for malicious software. It refers to a software program that has been developed to do harm to other computers. Types of malware include viruses, worms and spyware.


Megabyte: A measure of computer processor storage and real and virtual memory. A megabyte (Mb) is 2 to the 20th power bytes, or 1,048,576 bytes in decimal notation.


Megahertz: is the unit used to measure the speed of a computer's processor (e.g. 2.8Ghz)


Modem:  is a device that allows computers to transmit information to each other via ordinary telephone lines.


  1. meatspace - Slang for the real world, as opposed to cyberspace.

  2. mommy-save - Slang for the act of indiscriminately clicking 'Save' without first choosing an appropriate...

  3. morph or morphing - From the term "metamorphosis," it is to turn one thing into another. It most commonly...

  4. multitasking - The simultaneous execution of more than one task. For example, a computer that launches...




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